Bush signs new spam law....

[Dravyk]

the difference now is that hosts and upstream providers will be more willing to allow you to accept email traffic if you are a sponsor and it will be easier to find facilities from which to send if you are a mailer.

I agree.

of course this means that the value of each email you send goes down because not only will many corporations and isp's will block at the source all ADV emails...

Well I think it would now take many more emails to achieve the same effect yes. So maybe the value of the list goes down, or the value of each batch send goes does. I think, if this comes out right, the value of each one goes up in the sense of when you prequalify a sale on a free site with a monetary listing though ... less clicks, better conversions.

There will be abuse from ISPs and RBLs though. I think ISPs will block ADVs but then get a Direct Marketing Association lawsuit that it goes against the federal law. The same with RBLs who all tend to have god complexes.