Doing very well, then leaving the biz for good

[KRL]

Well I pretty much had no choice but to leave when we got hit with an obscenity situation from our phone sex empire back in the late 80's. It was that or deal with a costly obscenity prosecution that would have eroded all the money I made.

The ironic thing it turned out to be the best thing that ever happened to me because we switched to mainstream pay-per-call programs and made a fortune because there was no competition to speak of, we had innovative ideas that weren't knocked off like our adult concepts so we got longer runs on them, and we were able to market on TV for the first time.

Television is the most powerful marketing medium out there. When you have the ability to jump into 10% of US households with a 30 second spot you can do 50,000 and more 900 calls per day.

Right before the Net came around I had started to revive a lot of our adult programs on the side so it was perfect timing.

The thing about adult, it will never be as big as any mainstream type deal, but it is very consistent if you are a sharp operator and marketer. In the beginning you could be a monkey and still make money, now you have to be a real wiz and work much harder, but the money is still out there.