So many sites out there just use plugin content

[grogan]

yea, read that thread eat a peach linked to.

for certain niches, the custom content really will rebill because of the content. but for a good portion of niches (obviously teen and amateur at the top) and general megasite etc a lot of it has to do with retards who are too stpuid to cancell anything they signup for, etc. anyway check that thread, there's some good discussion in there.