Innovation in billing for paysites?

Petr · 09-26-2003

We used to run a $9.99 monthly membership on one of our site for about two months (no cross sales). The chargeback ratio was lower than with paid trials, the number of initial signups decreased about 20%, the retention was about the same. The profit was much lower and so we switched back to $2.95 / 3 day trials again.

So basically, if you are a paysite owner and you want to decrease your chargeback level, this $10 monthly memberships will work. But if you are an affiliate, stick with converting programs paying $35+ per paid trial, you will make more money. My CZK.

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09-26-2003	#1
Petr Members Join Date: Nov 2002 Posts: 49	We used to run a $9.99 monthly membership on one of our site for about two months (no cross sales). The chargeback ratio was lower than with paid trials, the number of initial signups decreased about 20%, the retention was about the same. The profit was much lower and so we switched back to $2.95 / 3 day trials again. So basically, if you are a paysite owner and you want to decrease your chargeback level, this $10 monthly memberships will work. But if you are an affiliate, stick with converting programs paying $35+ per paid trial, you will make more money. My CZK.