Any ideas ?

[sarettah]

Originally posted by Vick@Jul 25 2003, 12:47 PM
FWIW - I've looked at Paper Jewels a few times, some interesting/nice products there, but I'm not sure of the marketing.
Maybe give this some thought - Drop the name Paper Jewels. As a consumer Paper and Jewels don't go together for me especially if your asking me as a consumer to buy a product touted as paper for $40+

Aye, theres the rub (as good old Hamlet would say)...

The fact that it is constructed of paper is "supposed" to be one of the hooks.... Paper allows you to construct large pieces without the associated weight of metals.... In other words, you can make reallllly big earrings that dont pull your earlobes off

Typical paper jewelry is exactly that, paper... tears pretty easy, good for a couple of wears, but does not survive well...

Jen's process is unique and produces a very strong piece that lasts for years and years... We have some that are going on 15 years old that just require being cleaned off every now and again, they've been through the washer countless times.

Each one is also a unique, original work of art.... Usually had drawn and inked before being lacquered etc (I say usually because we have been exeimenting with scanning and printing from the original...pretty good results too )

The hard part is the fact that it is paper... If we get the product into the customers hand and they get to look at them and feel them, they usually buy them... Once you see it and feel it you get a true appreciation for what it is.... and are more than willing to fork over the bucks.

But, over the net, communicating that becomes a much harder thing to do....

Thanx for the input btw... Jen has aleready been toying with another domain name to work under