VISA new chargeback/credit ratios

[Vick]

Originally posted by Marc De@Jul 2 2003, 08:26 AM
cross sells chargeback LESS than normal memberships - that is NOT the issue.

My concern is this - anyone doing substantial volume has a HELLUVA time keeping their c/b's below 1% and if you aren't doing substantial volume its much easier to stay below 1%. With that said, if the 'big guys' fall then who do you think will get their volume? The smaller programs still under 1% ? Can those smaller programs pick up the tab for a huge influx in new sign ups? Can they increase their volume rapidly and then keep their c/b's below 1% down the road?

I find one very exciting possibility in all of this. This just may FORCE our model to change (something that has needed to happen for the last year). We need to find a different mouse trap. Selling masses of micro trials and doing everything legally possible to get those to convert so you can recover the huge $40 loss up front just isn't the way to do it anymore. And its the huge $39.99 price tag that hasn't helped the c/b issue in the first place.

We've been in a wicked spin downward for quite sometime and Visa with one simple little rule may be the one to force the correction of that spin and pull us back up!

So in the same sentence I say thank you Visa and kiss my ass haha

That post is so good it bears repeating especially


Selling masses of micro trials and doing everything legally possible to get those to convert so you can recover the huge $40 loss up front just isn't the way to do it anymore. And its the huge $39.99 price tag that hasn't helped the c/b issue in the first place.


Just an odd thought that crossed my mind, beyond the "brand" protection Visa may be trying to preserve, can Visa be seeing the substancial fine MC has levied and be looking at another revenue stream? I know that's an odd thought but .......