Alex, precisely. The BOX is the problem..they all have a lot of money to do fancy designs that slyly insinuate that there's more in there than there is.
I'm currently in the midst of a redesign, finally with a major designer, my first tour I did myself, the second one (what a disaster!) was supposed to be a more professional version of design elements that I made..
Anyway, I'm planning to have two pro tours now and we'll see if they do better or worse than my original (thanks to my ex I no longer have my psds of my first tour, grrr.)
I try to be as precise as possible in my tour language, stating definitive numbers in the hope that surfers will somehow or other notice the difference, but I'm sure that there are few that do.
Slightly off topic, but I'd like to know how others have been doing with those 30 minute free tours...I think that with my site, seeing the members area would clinch the sale. Not requiring a credit card would help. I'm flailing around looking for sales tools that will work. For a site that has a shitty members' area, the strategy must be different, for mine, I want them in there so that they can be convinced.
Anybody currently running non-credit card 15 to 30 minute free trials? If so, please let me know what results you've seen.
|