Sneakie

Soaking up the discussion (above) of the revenue model...

We actually saw two potential revenue models. The first is obvious (sell the software). The second was less obvious and it fell out of the following question:

"How can we create additional revenue/value from a content owner's (CO) current content?"

Our intent in this project was to generate revenue for both the CO and little 'ole us. Ergo, our initial design spec mandated a prohibition against the user being able to create a Sneakie file, then give it away or sell it. Otherwise, Sneakie would douche the CO.

However, more to the point...

We've have created a second (FREE) version of Sneakie (the Sneakie Viewer) which EXCLUDES the Web capture feature, and simply allows users to view and modify the Sneakie files they purchase from CO's.

This anticipated revenue model looks like this:

1. CO creates a Sneakie file (say "hot blondes # 24, or Smoking Elderly Asian Amputees with a White Donkey")
2. CO buys a license pack from us (they come in 100-license increments).
3. CO expends 1 license for each picture in the Sneakie file when he/she finalizes it and converts it to a commercial file using Sneakie Publisher (a little utility). This one-time fee is how I make money.
4. CO sells the Sneakie file on their site, emails it on a regular basis to subscribers (subscription based), creates Sneakie specific libraries, or monetizes it in a multitude of other ways. They sell it a million times...

We all know that the current revenue model mandates and monetizes browsing. However, people are more and more busy. And, we believe they WILL pay for the convenience of seeing exactly what they want, where they want it, when they want to see it.

How much farther can the browsing revenue model stretch?

Browsing is a pain in the ass and it's time consuming - separating the wheat from the chaff. And, it can't happen at the office or in front of the kids/spouse. However, very tightly themed Sneakie files ("Smoking Elderly Asian Amputees with a White Donkey") can be viewed anywhere *discreetly*, without leaving loads of jpegs and browser history all over the place.

Sneakie is really just a new/different way to look at monetizing content delivery.

Sneakie