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It's all Hollywood's fault. The only progress on this issue in the last three years is that we now have 48 hours to watch rented TV shows. So we have twice as long to watch shows that are a quarter of the length of full movies. Thank you, thank you, dear studios.
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Don't blame the studios, blame the pirates, torrents and tube sites.
I haven't yet bought the AppleTV but I think maybe they are marketing this gadget wrong. Personally I think its a great little gadget to connect to my second TV to watch YouTube on and perhaps content from my mac or itunes. I wouldn't use it for much else although it does have some other pretty cool features.
Right now my main TV is connected to a Satellite DVR box. I'm already "locked in" to the content they provide, but so what. If TV sucks I'll pay a few bucks to watch a flick. Its so easy and I never have to get my fat ass off my couch. I wouldn't see AppleTV as any kind of replacement. Only as an Internet add-on for my teevee. It's only a hundred bucks too... sweet.