Big Websites Start Running Bigger Display Ads.

Hell Puppy · 07-01-2009

These dont have so much to do with increasing resolutions and screen sizes as they do fighting ad blindness.

People barely see a 468x60, 150x150 or even a skyscraper on an old school 800x600 design. That's especially true if it's static. Their eyes have been trained to ignore it.

So now you have to make something so obnoxious that you have to click close to see what you really came to look at to begin with. It's almost like an on-page interstitial.

Danny's right though, unless the ad is high quality, they'll still just close it. Perhaps cuss a little, and may be less likely to return if you do it to them on every page.

Myself, as a site owner, I design my sites to make money. My thought is I like these especially with big sites using them. Makes them "acceptable" to surfers if every site they want to go to has them. Give me ONE good quality ad that the surfer will actually read on every free site I build, I'll make money with it.

Now as with pop-ups and everything else, greedy bastards will think if one ad is good, 20 of them is better.

07-01-2009	#4
Hell Puppy Fat Fucking Nobody Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 6,523	Re: Big Websites Start Running Bigger Display Ads. These dont have so much to do with increasing resolutions and screen sizes as they do fighting ad blindness. People barely see a 468x60, 150x150 or even a skyscraper on an old school 800x600 design. That's especially true if it's static. Their eyes have been trained to ignore it. So now you have to make something so obnoxious that you have to click close to see what you really came to look at to begin with. It's almost like an on-page interstitial. Danny's right though, unless the ad is high quality, they'll still just close it. Perhaps cuss a little, and may be less likely to return if you do it to them on every page. Myself, as a site owner, I design my sites to make money. My thought is I like these especially with big sites using them. Makes them "acceptable" to surfers if every site they want to go to has them. Give me ONE good quality ad that the surfer will actually read on every free site I build, I'll make money with it. Now as with pop-ups and everything else, greedy bastards will think if one ad is good, 20 of them is better.