Zango goes to confessional ... kinda

[RawAlex]

In the end, Zango didn't specifically on their own cookie stuff or overwrite sponsor affiliate codes, they just provided a system that allowed third parties to do it easily, by being the most recent click on a program.

"we really didn't want to know" pretty much sums this problem up, allowing people to buy popups on sites that pop that same site up in a different window, effectively becoming the latest to cookie / click and thus getting all of the benefits) is a real issue. The entire value of Zango to companies like AFF was to allow them to lower their customer acqusition costs, and by using a third party like Zango to serve the ads, they too could say "we really didn't want to know".

AFF / Penthouse have to be feeling the heat now, they are the sole defendants left, and it looks like the Zango people are going to be more than willing to spill more and more of the beans.