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Old 02-09-2009   #9
Hell Puppy
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Default Re: Niche Sells?

Depends on what you mean by "sells"...

Try to imagine adult maturing to the level of retail, we're getting pretty close. You cant compete with Wal-Mart, Kmart, Target, Macys, Lowes, Best Buy, Home Depot, etc. They have it all and the economy of scale is on their side.

However, the little guy can set himself up a small shop somewhere off the beaten path where rent isn't so high. He can then afford to sell things that either are too low volume, too high quality/expensive or too specialized to be of interest to wally world. But if he can tap into that audience that is looking for those things, he can make himself a good living because they're never going to get it at a big box retailer.

Niche sites are much the same as the little specialty shop. Does niche sell? If you're a small outfit, it can provide you a nice comfortable living. Several people on this board really fit into this category. If Oprano has a niche of it's own these days, that's probably it.

Now, if you're the big mega site, and you're being asked does niche sell, you might as well being asking Wal-mart why they dont carry any tube type amps in their electronics department. It's not worth the pain in the ass, and their time, energy, floor space, and bandwidth is better suited to stuff that appeals to the great unwashed since that is their customer base. And if they were to try they would try to mass produce it, which shows a basic lack of understanding of that customer. This all parallels niche markets in adult.
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