Re: Krispy Kreme suffers a coronary....
Krispy Kreme will Chapter 11 but come out ok. They tried to expand too rapidly and into areas where people dont understand the difference between a doughnut and a small cake with a hole in it.
Then got caught cooking the books and the stock tanked. That puts a debt burden that is going to be probably impossible to get rid of. They need a management change. The brand is still strong especially in the south.
And yeah, it's a luxury item, but here in the south they make a ton selling those things as fund raisers.
|