LotzaDollars.com / Re-Invented

[Toby]

Originally Posted by rhetorical

...doesn't a referral kind of end with the introduction, hand shake and initial purchase?

I don't expect a percentage of everything the customer ever purchases from that sponsor (unless that's part of the agreement). I just want the agreed percentage of whatever he buys at the time of that initial purchase.

You can think of cookies as analagous to a delayed into. You send someone to see your contact at the car dealer and the guy is off that day so they have to come back another day.

Personally, it's a moot point. I do not promote sponsors using any form of pre-checked cross sale, and I haven't seen any sponsors using unchecked cross sales.

I also don't pay much attention to cookie life. If I don't make the sale before the surfer leaves the site then I figure that chance is lost. I think I have a much better chance that he'll visit my site again and follow that same or another link back to the sponsor, rather than from a bookmark or from another non-affiliate link. Many surfers are also using utilities that delete cookies on a nightly basis, so it's a non-factor as far as I'm concerned.