focussed traffic....focussed content...

Paul Markham · 06-26-2008

Quote:

Originally Posted by rhetorical

I am musing tonight. My opinion is the only ones that will survive this are those who send appropriate traffic to appropriate content. Only cooked spaghetti will stick to the fridge.

You're right however I'm afraid it will be a bit tougher than that for many.

This in a nutshell and be very general is the problem.

Too much free stuff and too little stuff worth buying. (I told you it was general.)

In the past it worked and all we needed to do was fill a site or send traffic to it. Today it's harder tomorrow it will be very hard.

Sending targeted traffic to a hardcore site with content, exclusive or not, that is the same as what's being given away for free will not get someone to hand over $30.

The content has to be special and different. He has absolutely no need to sign up to jerk off for 15 minutes today. So you need to give content that's not cloned on 500 other sites and not created to a price. HD only shows how good or bad the porn is, it does not make a guys dick hard unless he's a techie. You need to have enough good content that justifies in his mind a 30 day membership. Also give him add ons like DVD, cell phone and ipod videos. All helps to justify a $30 price tag.

The bottom line is, IF IT'S EASY TO PRODUCE IT WILL BE ON 500 OTHER SITES AND 20 TUBES. So no need to pay for it.

The value for money has to reflect what the surfer thinks and not the sponsor is good value. Unless it's a micro niche or an absolutely drop dead horny hot babe 40 videos will not cut it. And forget about DVD scenes ripped to the Net. Most of it is poor quality stuff produced for a price to fill shelves. There is better stuff on You_tube_porn.com

Tomorrow you are going to have to give the surfer a lot more than "You like teens, so try this teen site."

We are coming out with a Classic UK Porn site soon. It will sell to those who like classic UK porn because there are not enough to fill the demand.

PMT will stay open but we have a lot of plans for it.