The Collapse of the Affiliate Marketing Model

[gonzo]

Originally Posted by Paul Markham

What people on the Adult Internet were able to forget is this is a 3 way track. The sponsor, the affiliate and the buyers. There were so many buyers with so few options everything was concentrated on getting more traffic to a site come what may.

Today the surfer has many options, quality sites, VOD, PPV, Tubes. He's now king and if you don't have what he needs all the tricks to make an affiliates life better are not going to count.

Sell to the buyer, not the guy who goes out on the street with a placard.

The customer has ALWAYS been king. Why should anyone use trickery?
Dialers,spyware installs etc all of these things are short term revenue streams and totally 100% theft by deception.

This is the kind of shit that gives our business the reputation that we all want to avoid. Treat the comsumer like a customer, treat him like fucking GOLD and give him more than advertised you would and you will have a customer for life.

You wonder why all these get rich quick buck guys that started out in this business are gone? They treated surfers like SUCKERS not customers.

Now the money has dried up and they are back with a new grift of prechecked cross sales or zango installs or whatever the scam of the month is.

Everyone should be selling to the buyer.

However . . .if you dont want affiliiates why are you trolling for them in your signature?

Your posts usually make my head hurt.