Good business model or failed concept?

[RawAlex]

Originally Posted by EmporerEJ

Isn't that how radio works? Or DID work?

Not really, because radio has something that download services don't have: your attention every time you want to listen. Unless you are recording off the air, you are pretty much bound to tune in and listen. Basically they are talking about front loading a bunch of ads before (and possibly during) the download process, and then after that you are free to go and listen all you want forever without restriction.

My feeling is that this would have a huge startup volume of business, followed by a slow but steady decline as people download all the free back catalog they want and then drop out of the game. So the business model might be sell the business to some other suckers early for billions of dollars, before it turns into a pumpkin.