Float Like A Porn Site Sting Like A Sales Page

[gonzo]

With all the new trends hitting the Internet every year I just can’t help but sit back and laugh at the broad scope of things. The public is amazed at the changes happening in the background but completely miss the pattern that we webmasters all knew back when we were horny teenagers first learning web design.

The porn industry sets the standards for the Internet.

Everyone knows it but yet they don’t catch on until about 2 years after the porn sites have already made it a standard. Facts be faced and the “master promoters of today” be damned; the adult industry has us all beat by a mile. Since the beginning they have specialized in grabbing attention, converting the user, and keeping the audience. We nonadult webmasters with our content sites, spam sites, or whatever haven’t even begun to catch up with them and in my opinion find ourselves about 2 years behind. Web 2.0? Don’t make me laugh. Take almost any porn site from 2003-2004ish and look at how they are designed. They didn’t call it anything amazing they just did what tested to convert best. Once again, in my humble opinion, I don’t think for a moment that we are being revolutionary. Some may disagree with me here but for what it’s worth there is a lot that can be learned from modern porn sites. A large majority of which is held in the way they design and promote.

Since I’m not an adult webmaster(sorry but the money isn’t worth desensitizing my love of real life boobs) I’ll focus this post on the promoting aspect.

So what trends do you see in the porn industry right now? How do you see them promoting their sites outside of the seach engines? Well there’s tons at the moment but one of the biggest I’m seeing is how they handle affiliates. They take their membership based sites and put in previews and tidbits of content to get the users to convert. They then take almost ALL the content they have in the members area and hand it out like candy to their affiliates. The affiliates no longer have to trick the users into going to the links, they just post up the content everywhere they can. I’m not just talking about member based advertisers I’m also talking about products and anything else.

read more mainstream looking for a marketing bone.