Domain Names are they important anymore?

Hell Puppy · 05-13-2007

Is there still value in domains?

Yes, absolutely. Type-ins are still very effective. And shorter domains like "shoes.com" will always be better than "harrybigfootsshoeemporium.com" for branding purposes.

BUT...

As search engine technology matures and browsers integrate it more tightly, can I say the same is true next year? 2-3 years from now? 5 years from now? Dunno.

Also, something to keep in mind is that some of the most powerful names and brands on the net do not have particularly good domains in terms of type in value. They do have value in that they're short and easy to remember though:

amazon.com
google.com
yahoo.com
msn.com

More recent examples, did youtube.com need something like "videos.com" as their main address to succeed? Nope.

View Poll Results: Do You Think Domain Names are still important?
Yes - The value is worth it for branding	14	82.35%
No - Id spend the money on traffic	3	17.65%
I HAVE 10,000 names at Registerfly	0	0%
Voters: 17. You may not vote on this poll

05-13-2007	#2
Hell Puppy Fat Fucking Nobody Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 6,523	Re: Domain Names are they important anymore? Is there still value in domains? Yes, absolutely. Type-ins are still very effective. And shorter domains like "shoes.com" will always be better than "harrybigfootsshoeemporium.com" for branding purposes. BUT... As search engine technology matures and browsers integrate it more tightly, can I say the same is true next year? 2-3 years from now? 5 years from now? Dunno. Also, something to keep in mind is that some of the most powerful names and brands on the net do not have particularly good domains in terms of type in value. They do have value in that they're short and easy to remember though: amazon.com google.com yahoo.com msn.com More recent examples, did youtube.com need something like "videos.com" as their main address to succeed? Nope.