Shitty Assed Sponsors

[Toby]

Rcourt, I have to agree with rhetorical. Everything he's said in this thread is spot on.

The affiliate's job is far more than just sending as much traffic as possible to the tour.

One of the best pieces of advice I've rec'd in this biz is this one simple concept. "Cutting your conversion ratio in half is the same as doubling your traffic." After thinking about that for awhile I immediately started reading everything I could find pertaining to generating targetted traffic. The end result, my aggregate conversion ratio for 2006 across all sponsors from mostly TGP traffic was 1:585

I compile stats monthly, for the prior three months, and compare that to previous numbers to decide which sponsors to promote more, which to promote less, and which to drop. Traffic is a finite resource for most of us, so using it where it's most effective is very important.