Trial or No Trial - Opinions Plz

[gonzo]

Originally Posted by PamiebDVD

So what are your thoughts/experiences on offering a trial vs not offering a trial on a membership site?

Is there an increase in cb's or cancellations?

On a conventional membership site it has been my experience with the 2 programs that I am involved with that trials have very low conversion/retention rates.

In a typical membership site [at least my experience] it is a vehicle for users to come in suck down all your content and leave.

I think it could be successful if you had a site with so much content that it was impossible to see it all during the trial period.

It might work better for your DVD site. Its always worth a try.

With the small new program that I have licensed content to todays statics show 61 trials with 7 converts to full price for the week.