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Old 06-18-2006   #5
Paul Markham
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Join Date: Jan 2003
Posts: 309
Default Re: Simple things work best when looking for sign ups.

Quote:
Originally Posted by Hell Puppy
Obviously 1:200.

But first off not all traffic is created equal. And conversion rates are as much impacted by the proper filtering of the traffic as they are the tour which they are being sent to.

I know MY traffic very well, I can pretty reliably predict what they'll buy and what they wont.

But even with that, a totally blind link will have a very bad conversion rate compared to a link that discloses the type of site you're being sent to and that it is a paysite...
All those things are equal for this discussion. Unless you are saying you will work harder for a site that works badly than you will for a site that works well.

You will send your traffic to the guy who makes you the most money for the same effort. Unless you want to go out of business.

Now tell me what makes the difference of converting at 1:200 and 1:2000.

ON EXACTLY THE SAME TRAFFIC.
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