Office Depot suing Staples over google adwords

[sarettah]

Huh ?? So, now they want it so you can't buy certain words ??

IMHO, if office depot wants the word, then they need to bid higher than Staples, that simple


http://www.destinationcrm.com/articl...ArticleID=5545

Office Depot Sues Staples Over Google Ads
The lawsuit is a sign of the growing popularity of search engine marketing, according to one analyst.

Monday, October 24, 2005

Office Depot has filed suit against rival office supply giant Staples for improperly purchasing online search engine ads that redirected potential customers to the Staples Web site. According to the suit, filed this month in a U.S. District Court in West Palm Beach, Fla., Office Depot is charging Staples with trademark infringement, unfair competition, false advertising, and deceptive trade practices. The company is asking for an injunction against Staples, along with unspecified damages.

The complaint alleges that Staples and its subsidiary, Quill, tried to lure away customers of Viking Office Products, a 45-year-old catalogue company and Office Depot subsidiary, by purchasing keyword ads from Google. When a customer typed in "Viking," the first ad to appear on the right side of the page was for Staples. Clicking on the ad forwarded customers to the sites for Staples or Quill. The complaint says that Staples is trying to improperly lead customers away from Viking because Office Depot is closing Viking business operations in the United States, though it will keep its European operations.

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