The future of advertising 3g/bluetooth/mobile

[Newton]

Those digital paste-up advertisements may not just be a Blade Runner prop: A marketing campaign for New Order’s upcoming album will feature the world’s first interactive posters.

Shoppers in HMV stores in London and Manchester will have the opportunity to check out the band’s upcoming album, Waiting for the Sirens Call in digital interactive posters. The posters, designed by Hypertag, can beam song clips, photos and ringtones directly to fans’ cell phones. The posters, using infrared and Bluetooth technology, send data straight to fans’ phones, eliminating network charges to either fans or the band’s label.

New Order, a band that’s always worked to remain on the cutting edge of music and technology, is tickled pink to take part in the promotion.

“Technology has always been a driving force for us and we want the promotion of our new album to reflect that,” said drummer Stephen Morris in a statement. “The convergence of music and (cellular phones) is a hugely important development in the way that people consume music; being the first band to hand out free music clips direct to mobile means we are in the vanguard of this industry shift.”

http://www.aversion.com/news/news_ar...m?news_id=3897

I also know companies are looking at putting these up in Train stations and the Underground in London, for various products, you point your bluetooth device to the poster and all the information is transferred to your device. Contact details, animations, adverts the lot