looks like the FTC is going to hold

[Lee]

Originally posted by TheEnforcer@Jan 11 2005, 02:23 PM
I see where you are coming from Lee Noga, but it is an interesting debate with a lot of different issues to look at. Lee is taking a too narrow view but there is some validity to the accountability aspect too. It's not as if you can automatically say "I didn't know about that" and expect to easily have it fly. Also, foreign webmasters sending to US based comapnaies is an interesting topic as well. Lots of issues to look at here.

Well my point was more along the lines of accountability at the affiliate program owners level.

With Lee saying she cant control her affiliates it shows a lack of understanding on her part, of course she can control what her affiliates do, thats why we have T.O.S rules which now, programs will hopefully start to follow.

By policing their affiliates, from where the traffic comes from to how the sites in a program are promoted is going to get rid of those companies who are in this to make a quick buck. It is also going to mean that support reps NEED to have a 'hands on' understanding of what it means to be a 'webmaster' which in turn, is going to mean hat the support their offer their affiliates if going to benefit greatly.

Many programs already police where affiliates send their traffic from, anything that could even be construed as 'illegal' by these programs and the webmasters account gets terminated.. as per the programs T.O.S.

As i said originally, long term, this is going to have a good effect on affiliate programs as those webmasters who are out to cheat, scam and defraud are going to run out of options pretty quickly.