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Old 09-24-2003   #1
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http://story.news.yahoo.com/news?tmpl=stor...life_mothers_dc

Massages, Food, Child-Care for Working Mothers
45 minutes ago Add Oddly Enough - Reuters to My Yahoo!

WASHINGTON (Reuters) - At-work massages, take-home dinners and after-school programs for children are among the innovative benefits offered by firms on the just-released list of the 100 best U.S. companies for working mothers.

The biggest trend in benefits is an awareness of the changing demands on parents as their children get older, said Jill Kirschenbaum, editor in chief of Working Mother magazine, which released its 18th list of best companies on Tuesday.

"Even in a sluggish economy, companies recognize the needs of their working mothers," Kirschenbaum said by telephone, noting that meeting these needs can be effective in recruiting and retaining high-quality employees and fighting absenteeism.

"As younger women come into the workforce, they're raising the bar," she said. "Generation X and Y women are coming into job interviews with a list of questions for potential employers: 'What can you do for me?'"

Beyond that, she noted that as working women move through the workforce, their needs change -- from infant and toddler care to programs to help deal with older children.

The top 10, listed alphabetically, are: Abbott Laboratories Inc., Illinois; Booz Allen Hamilton, Virginia; Bristol-Myers Squibb, New York; Eli Lilly and Company, Indiana; Fannie Mae, Washington D.C.; General Mills Inc, Minnesota; IBM, New York; Prudential Financial Inc., New Jersey; S.C. Johnson & Son, Inc., Wisconsin; Wachovia Corporation, North Carolina.

The complete list is available online at www.workingmother.com and in the magazine's October issue.
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