Marketing is everything

[sarettah]

Or is that "everything is marketing". I get so confused

http://news.yahoo.com/s/nm/20091106/od_nm/us_rental

NEW YORK (Reuters) – A T-shirt a day has kept unemployment at bay for an American man who is making about $85,000 a year by selling advertising space on his torso.

Jason Sadler, 26, a former marketing professional from Florida, founded his own company, www.iwearyourshirt.com, in 2008 with the idea to wear a T-shirt supplied by any company and then use social media tools to promote the firm.

For his human billboard service, Sadler charges the "face value" of the day so January 1 costs $1, while December 31 costs $365.

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