Let's talk about content.

[Vick]

pssss ....... content is much more than just pictures
Look at CNN.com for a prime example

Without traffic nothing happens, traffic has always been and will always be far more important

Build the greatest whatever in the world and if no one sees it nothing can be sold

Content is more important in retaining customers, traffic or what have you

Build a piece of shit and throw all the traffic in the world at it and very few (if any) return