Adult Industry: Where Are We Heading?

[SykkBoy]

More consolidation and inhouse generation.

I can't discuss everything we're doing, but at APM, we're working on more inhouse traffic generation and keeping things more within our control.

The challenges seem to be coming in fast and furious, but those who can adapt and survive will grow even bigger and those who can't will wind down or sell out.

For awhile now I've predicted a change in the current affiliate model and it's finally a little closer to reality. Why continue to pay so much per signup on shrinking margins when you could outsource or bring inhouse most of the traffic generation and save $$$ doing it?

I see VOD continuing to grow and as broadband increases, it should get even bigger. The webcam market is huge, but there is still growth to be had. While it's easier than ever to find free porn these days, from pics to video clips, the interaction derived from live shows isn't so readily available.

*Good* paysite review sites have decent traffic. The key is they need a solid base of surfers who trust them enough to bother trusting the reviews. The downside of review sites is the retention isn't as good overall (especially in the wider niches).