Ooh Google

[Hell Puppy]

Google is using their IPO money well. They've invested in the best and brightest including recruiting enough away from Microsoft to make Bill start to whine and reach for his lawyers. They're building more and more things that will pull more and more eyeballs and impressions.

Gmail is a great example, the number of page impressions that thing added to their inventory is absolutely incredible. Their IM product is a bit half baked at the moment, but they'll get it right as well.

However, the problem they're starting to face is one we've all faced.....ad blindness.

Do you even notice that ads on your Gmail anymore? I know I dont. It's like they're not even there.