Actual Business Thread #2

[RyanLanane]

Carrying on in the tradition Aeon has started, which by the way that is a great thread going on over there... I figured I would start another subject that would affect all of us and most likely there will be altering opinions on.

Can any site you make, no matter whether or not there are products that would be directly marketable to your consumer base, make you money ? Let me try to think of an example...

You decide to open up a site about the Chicago Cubs, and there are no affilaite programs for you to sell Cubs merchandise through to make money.. There are no vendors that will drop ship for you, nothing... But you can get a steady amount of traffic through it. To make this discussion more debatable, let's say you can't sell any sports merchandise at all, can't link to sport's gambling sites, etc... Absolutely nothing that would demographically fit your audience.

How do you handle such a situation? Doy ou fly double click or one of the other ad agencies? Strictly Google Ad Words and pray... I am interested in hearing thoughts about this, and in a sense Aeon this does have to deal with your cross selling question, just from a different angle.