Traffic is simply a profit analysis needing to be run.
If you spend $1 on SE traffic to make $2 and you can spend $1 on TGP traffic to make $2, this does not mean that one is better or worse than the other.
It simply means that it takes about 10 times as many TGP hits to make a buck as it does SE hits (I'm using this for simple math, not an actual number that is true fyi), so you want to make sure that you are spending either 10 times less time getting the TGP hits or ten times less money getting the TGP hits on a PER HIT basis than you are on the SE traffic.
There is no such thing as bad traffic. ALL traffic, no matter how crappy, can serve a purpose. Monetizing your traffic is the first step to understanding how this business really works.
One other lesson I learned from Nick, and from Tommy, way back when, was that EVERY hit should either get you cash or another surfer to try and get cash with.
Traffic is THE lifeblood of this business. If you don't have processing, you don't have sites, you don't have affiliates, you don't have a fucking brain in your head, but you do have traffic, you can always make money.
Content might be king, and processing might be the Achilles heel, but traffic RULES.
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