Traffic is King? Content is King?

[TheEnforcer]

Originally posted by cj@Feb 1 2005, 02:33 AM

So, if traffic is king, why do we tweak the *content* to make the traffic convert better (or at all) ?

It takes 2 elements to make a website - traffic and content. 1 without the other is *useless* ... you could have all the traffic in the world, but its not going to convert on a blank page. Even 'click here' is the content of your web page.

You're looking at this from only ONE point of view however. With all of those three methods I described above unless you are sending to a rev share, and most of the people that use those methods won't do that, all they give a shit about is the initial sale. With all of that the content on their site is minimal at best, or none at all when it somes to mail traffic.


Content is important for sure but it's only RELEVANT when you have the traffic feeding it to make having to spend the money on getting it and maintaining it profitable. You can have all the content in the world and it won't do you a darn bit of good unless you have the traffic to send to it to justify it's cost and then make a profit off of it.

Therefore TRAFFIC is a FAR more powerful element because even with little to no content you can make big bucks but you cannot make big bucks off off great content without good or great traffic.