Now that is thinking outide the box....

[TheEnforcer]

Click link for full article.

http://www.politico.com/blogs/bensmi...a_channel.html

October 01, 2008
Categories: Barack Obama

The Obama channel

Channel 73 on the Dish Network is now The Obama Channel.

Obama's media buying strategy has been marked by a willingness to work the angles and to try to pick up a few votes at the margins. The decision to go to everything from extensive radio buys to odd-hour infomercials reflects the fact that the campaign media buyers spend a lot of time thinking about how much persuasion any given dollar can buy, and given a very cheap format — late night cable channels that need filler, for instance — will settle for a thimblefull of persuasion.

The satellite channel is the latest of these marginal gambits: Three readers from different parts of the country email that Channel 073-00 on the Dish Network is now labeled OBAMA. ("What is up with Sen. Obama having his own channel?" asks a St. Louis reader.) The channel plays his two-minute ad laying out his economic plan on a loop, over and over.

The only explanation: The media buyers think they can reach enough people per dollar to make it worth the odd buy.

[gonzo]

Originally Posted by TheEnforcer

The only explanation: The media buyers think they can reach enough people per dollar to make it worth the odd buy.

Hed reach more people here than there at a fraction of the price!

[TheEnforcer]

LOL

I'd be happy to sell to him. McCain too for that matter.

[Dravyk]

I'll have to go get a TIVO now. Not.

[RawAlex]

This is a great way to reach people, especially those channel surfing couch potatoes at 3am bored of regular informercials and re-runs of MASH. I am sure on a price / performance level this is a really good deal.

[TheEnforcer]

Yeah.. infomercial ads really aren't that badly priced so I imagine the step up for a small station like that is something obama can easily afford.

[Top_Of_Google_Man]

will be able to sell at a good profit down the line of course.

[RawAlex]

Originally Posted by TheEnforcer

Yeah.. infomercial ads really aren't that badly priced so I imagine the step up for a small station like that is something obama can easily afford.

Actually, it is an entirely new channel, they are literally buying space from Dish. It's a really interesting way to reach people. How long before we have a GGW channel?