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Old 11-05-2007   #1
KevinG
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Default Google assigns dollar value to search results

This is a little scary, but not too surprising.

Google's ads are paid for; its search results, supposedly, are untainted by commercial concerns. But French blog Zorgloob landed itself a screenshot that calls Google's purity into question. It shows what Google search results look like to a member of Google's AdWords sales team. The picture raises more questions than it answers. For example, why are there dollar signs among so-called "natural" search results? And why does Google note whether a website in its search results belongs to an advertiser? Here's the image.



The most charitable interpretation? Google's salespeople uses these results to identify potential customers. An AdWords sales rep probably looks up a product and these results indicate if each site turned up by Google's algorithmic search is also advertising with AdWords. If a site owner is not, the GG Score indicates how much that site owner would have to pay to get a sponsored link to appear near the top for that search term.

But there's a darker possibility -- that this data factors into Google's website-ranking algorithms. Small website owners have long groused that their Google rankings seem to change arbitrarily, and that buying AdWords seems to be the only way to get back in Google's good graces. Until now, it's been easy to dismiss their complaints as mere whining. But if Google is actively tracking the revenue potential of websites that appear in its search results, who's to say it can't quietly tweak those results to help its salespeople meet their quotas?

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Old 11-10-2007   #2
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Default Re: Google assigns dollar value to search results

Interesting read.
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Old 11-11-2007   #3
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Default Re: Google assigns dollar value to search results

Hmm... Interesting. I would like to know what the second G stands for and why the use of the term "Score"...
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Old 11-12-2007   #4
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Default Re: Google assigns dollar value to search results

Google says it's getting ready to work with a UK television company and is talking about doing T.V marketing?
Does anyone else hear about this? It was on the TV news here this evening.
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Old 11-12-2007   #5
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Default Re: Google assigns dollar value to search results

You really show your ignorance harping on this google conspiracy and scam line.
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Old 11-13-2007   #6
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Default Re: Google assigns dollar value to search results

Quote:
Originally Posted by gonzo View Post
You really show your ignorance harping on this google conspiracy and scam line.
Harping? I just ask a question about a story I saw on the TV news.
Has for the picture? I found it humorous. "Get over it Mr.GonZo"
You guys keep feeding this beast called Google, and enjoy it's lucrative fruits for now. but when it finally spreads & acquires marketing control all over, and you no longer have any say-so with your websites, and Google decides the cans & cant's of your projects? I'll be to late.
Just keep putting your eggs into one basket
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