What are "normal" conversions these days?

Hell Puppy · 05-30-2006

This came up in another thread, it needs a thread of it's own....

It's tough to even define the conversion because there are a zillion variables. If you're dealing only in TGP traffic from galleries you're submitting to TGPs that you do NOT own yourself and sending that traffic to cookie cutter tours, you might see 1:25000 or worse these days.

What about SE traffic? It's not been long ago that any halfway decent paysite could do 1:20 on targeted SE traffic. Now, even a well targeted campaign might do 1:200 or worse, and you need unique content and good ad writing skills to pull that off. Oh, and the SE's aren't going to let you filter too heavily. The more disclosure you put in the ad the better the conversion, but the worse the number of clicks to impressions. That ratio gets too high and your cost per click will go thru the roof or the ad will simply be disabled.

I'll give some real numbers as general as I have. With my own traffic net which has a WIDE variety of sources of traffic, but all have my own ad filtering and targetting techniques applied will convert at 1:250 or better quite consistently when sent ot my own paysites. It'll do that 24/7/365 with minimal variation.

I can send that same traffic to other paysites and I might see the same type rates one week, then I change nothing and the next week I get 1:1000, then back down. Draw your own conclusions as to what is happening there.

Jace · 05-30-2006

haha, I just started a thread on gfy about this same thing

here is what I posted there:

Has anyone noticed a slow decline of ratios over the past 3-4 years?

I started promoting other program in the search engines, and while you only got 100-200 uniques a day to your SE pages you were ecstatic because most sponsors converted 1:20 off ANY search engine traffic...hell, I remember when I put my first SE page up for TCG and got a sale after the first 20 clicks thrugh to the site.

it just isn't that way anymore....I am doing almost the same things I was doing back then, getting more traffic than before, and my ratios are 1:500 and shit, off of search engine traffic....it irritates me, because I was never one to have massive amounts of traffic, I just always had GOOD traffic....now I feel like I have to work my little ass off to get 1000-2000 SE hits a day to my shit to even make 2 sales.

I remember when people were happy with 1:1000 ratios on a TGP (which I thought was inssane at the time), now they are bragging about 1:1750 and shit, and that is just insane to think about....hell, I have seen some people talking about 1:2500 and shit like it is normal

gonzo · 05-30-2006

Quote:

Originally Posted by Jace

haha, I just started a thread on gfy about this same thing

here is what I posted there:

Has anyone noticed a slow decline of ratios over the past 3-4 years?

I started promoting other program in the search engines, and while you only got 100-200 uniques a day to your SE pages you were ecstatic because most sponsors converted 1:20 off ANY search engine traffic...hell, I remember when I put my first SE page up for TCG and got a sale after the first 20 clicks thrugh to the site.

it just isn't that way anymore....I am doing almost the same things I was doing back then, getting more traffic than before, and my ratios are 1:500 and shit, off of search engine traffic....it irritates me, because I was never one to have massive amounts of traffic, I just always had GOOD traffic....now I feel like I have to work my little ass off to get 1000-2000 SE hits a day to my shit to even make 2 sales.

I remember when people were happy with 1:1000 ratios on a TGP (which I thought was inssane at the time), now they are bragging about 1:1750 and shit, and that is just insane to think about....hell, I have seen some people talking about 1:2500 and shit like it is normal

I have one site that is 0:10000 . I pulled down the link. I must not be doing something right.

Jace · 05-30-2006

Quote:

Originally Posted by gonzo

I have one site that is 0:10000 . I pulled down the link. I must not be doing something right.

man, I am seeing that more and more these days....back in 2001 or so I could not get a sponsor to be 0:10000 even if I tried

gonzo · 05-30-2006

Quote:

Originally Posted by Jace

man, I am seeing that more and more these days....back in 2001 or so I could not get a sponsor to be 0:10000 even if I tried

Site owner just told me to try her new site that was coming out in a few weeks. Of course the rep she hired didnt even answer ICQ. I suppose she was busy on here earning a cap.

Jace · 05-31-2006

Quote:

Originally Posted by gonzo

Site owner just told me to try her new site that was coming out in a few weeks. Of course the rep she hired didnt even answer ICQ. I suppose she was busy on here earning a cap.

If I looked at my stats and saw anyone over 0:5000 on my site, I would contact the site owner first and figure out what we could do to improve that

In fact, I usually end up doing that with an affiliate about once every two weeks.....

05-30-2006	#1
Hell Puppy Fat Fucking Nobody Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 6,523	What are "normal" conversions these days? This came up in another thread, it needs a thread of it's own.... It's tough to even define the conversion because there are a zillion variables. If you're dealing only in TGP traffic from galleries you're submitting to TGPs that you do NOT own yourself and sending that traffic to cookie cutter tours, you might see 1:25000 or worse these days. What about SE traffic? It's not been long ago that any halfway decent paysite could do 1:20 on targeted SE traffic. Now, even a well targeted campaign might do 1:200 or worse, and you need unique content and good ad writing skills to pull that off. Oh, and the SE's aren't going to let you filter too heavily. The more disclosure you put in the ad the better the conversion, but the worse the number of clicks to impressions. That ratio gets too high and your cost per click will go thru the roof or the ad will simply be disabled. I'll give some real numbers as general as I have. With my own traffic net which has a WIDE variety of sources of traffic, but all have my own ad filtering and targetting techniques applied will convert at 1:250 or better quite consistently when sent ot my own paysites. It'll do that 24/7/365 with minimal variation. I can send that same traffic to other paysites and I might see the same type rates one week, then I change nothing and the next week I get 1:1000, then back down. Draw your own conclusions as to what is happening there.

05-30-2006	#2
Jace .... $100 for every ImLive sign-up Join Date: Mar 2004 Posts: 4,392 Blog Entries: 1	Re: What are "normal" conversions these days? haha, I just started a thread on gfy about this same thing here is what I posted there: Has anyone noticed a slow decline of ratios over the past 3-4 years? I started promoting other program in the search engines, and while you only got 100-200 uniques a day to your SE pages you were ecstatic because most sponsors converted 1:20 off ANY search engine traffic...hell, I remember when I put my first SE page up for TCG and got a sale after the first 20 clicks thrugh to the site. it just isn't that way anymore....I am doing almost the same things I was doing back then, getting more traffic than before, and my ratios are 1:500 and shit, off of search engine traffic....it irritates me, because I was never one to have massive amounts of traffic, I just always had GOOD traffic....now I feel like I have to work my little ass off to get 1000-2000 SE hits a day to my shit to even make 2 sales. I remember when people were happy with 1:1000 ratios on a TGP (which I thought was inssane at the time), now they are bragging about 1:1750 and shit, and that is just insane to think about....hell, I have seen some people talking about 1:2500 and shit like it is normal