Question for the Blog Gurus

[DannyCox]

I'd like to get some input on the proper use of Blogs as a marketing tool for a website. Carol has been doing Blogs for a few years, but on other sites like xPeeps, etc., and not for her own site (mainly because I never got around to installing one for her). Her Blogs are very text rich with all sorts of keywords and she also includes images and teaser video. They work well getting traffic to her site from the various community style sites, but I want to take it further and use it on her own site. She publishes both real stories, along with some fantasy stuff just passed off as reality.

First question....what is the best way to attach a Blog to a site:

1) Separate website? ie. http://www.carolcoxblog.com

2) Tertiary Domain? ie. http://blog.carolcox.com

3) Within website? ie. http://www.carolcox.com/blog/

Above domains are for example purposes only


I also still need someone to explain the proper method of using RSS Feeds for use on other Blogs/Sites. For some reason, I just can't wrap my mind around that stuff...I'm just too old school I fear! How would someone use the RSS Feed on their site and can someone point me to examples being used. I'm still not sure if the Feed is displayed in its entirety on someone else's Blog, or just as a link to the submitting Blog.

Any help with the basics would be appreciated.