Porn : The Next Music Licensing Frontier

[gonzo]

For a while it seemed that licensing music to film, television, and videogames was where the real money lay, but it seems mere television, film, or videogames aren't good enough anymore. Vivid-Alt, an offshoot of an adult film company, just last week released its latest film Girls Lie as the first Alt title to package with an original CD soundtrack, and said soundtrack happens to be crawling with some of your favorite indie artists. It's understandable that music would be a key element to the films, as it's what accompanies the, um, action. Still, it does seem a little strange to see names like Matmos and Vice Records' band the Panthers listed on soundtracks for Vivid's titles.

Most of these acts are recruited through word-of-mouth and online, via sites like MySpace, and from the statistics it appears to be a good deal for the bands in terms of exposure. An estimated 3.5 million people have been bought Vivid's four existing titles, and nine more are scheduled for release by the end of next year. Is it selling out, or just smart business? You decide, and for those interested:

Girls Lie, the soundtrack and film, are out now on Vivid-Alt.

http://www.xlr8r.com/topstories/2006..._licensing.php