[RawAlex]

"content" holds value because not everyone does it, or at least, not everyone does it well. For all the discussion of sexting and all that crap, the number of people showing their own porn movies to friends is pretty small. If you want to see porn, you still need "pro-porn", even if it's Carol Cox "amateur", which is still 1000 time more pro than most of it.

The value added isn't just what we add to it, it is what the end consumer adds to it themselves. No matter how hard we try to aim for their desires, each is unique and has his own turn ons and such.

Distribution in the end isn't the issue - it's the content. The current "pirate everything" mentality is a temporary state of affairs, as it is not tolerable by governments or industry. We get to tag along as they try to find ways to make piracy less appealing, which makes paying for stuff the real alternative again. For the moment, it sucks, but the shift is on.