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Originally Posted by EmporerEJ
Most obvious product placement I've ever seen...
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Reese's Pieces: ET (1982)
Given the changing landscape of telvision and advertising in the broadband era, this latest upping of the ante for product placement is only going to continue as a cost effective alternative to traditional commercial breaks in the broadcast.
The annual Houston rodeo is well underway, and one of the concerts last week was Toby Keith. His tour is sponsored by Ford, and he led off his show with a 10 minute infomercial. Not bad when it's 2+ hour show after the commercial, but the shows during the rodeo are only about an hour including the commercial, so there were some critical reviews in the local press about spending that much time on the promo. Mr's Keith's people need to talk with Lady Gaga's.