Quote:
Originally Posted by kath
Just did a b2b article for an e-commerce news site that cites a study conducted by eMarketer.com, Nielsen and a handful of others re: video reviews/marketing to the consumer, and video marketing is really peaking right now. Not sure what that means/holds for the future, just in the past 12 months consumers are clicking on quality video ad leads and are staying on sites that offer video reviews vs. text or animated/Flash type presentations longer and are converting better - on mainstream/e-commerce packages mind you.
Anyway - interesting concept. Some folks I worked with in the past believed strongly in video to capture attention and keep people coming back but I never saw it. I think it depends upon the traffic/audience, quality of the video and content/marketing tools provided within the package as a whole that determines whether it works or not.
I'm with RawAlex on this one, I'd really like to see how long people stay/put up with the lag or watch the whole thing. Me? If there's a bit of lag I bail - even on news articles I'm really interested in or movie previews on Apple.com that I'm into... interest doesn't drive me, patience does. lol
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Could you send the article link to me. I'd greatly appreciate it. I might even post it to discuss on a rather large mainstream forum as well if that's ok with you. :>))