Re: Ice No Longer With GFY
If that deal goes thru you know they're in trouble. Because these guys are apparently only willing to pay for the merchandising rights to the brand...i.e. the part of the business that is pure profit and doing well.
Sounds like they would only touch the rest if it were thrown in for free or divested to a third party. Neither of those options bode well of the magazine, video or online business.
And if you think you cant merchandise the brand without the magazine, think again. Think about the number of brands used on clothes, t-shirts, etc that haven't been actively produced in years.... Betty Boop, Looney Tunes, Elvis, etc.
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