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Old 08-30-2009   #27
Hell Puppy
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Join Date: Oct 2002
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Default Re: Are Trade Shows a thing of the past?

Mike hits upon one of the key problems. And that is the agenda of the people producing the shows. Whether it be AVN, xbiz or whoever, they are doing it as a for profit venture. Any show is, but the difference here is they are using the long outdated exhibition/seminar model, which I think we've all pretty well established is broken.

The best shows right now are those that are actually put on for "business partners". The show itself, call it a summit or whatever, is not for profit, though they will try to at least break even or subsidize the hell out of the event with sponsorships or registration costs. But the underlying goal is to bring together business partners who are in a symbiotic relationship to learn and strategize how they can all grow together.

To put it another way, our shows are all about everyone trying to protect or expand their piece of the pie....and it's a shrinking pie. I'd be more interested in learning how to grow the pie. I dont mind sharing, I have no desire to be a monopoly, and I will help people if it helps me. Adult shows as they exist now do not foster this type of relationship at all...
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