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Old 08-28-2009   #10
Hell Puppy
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Join Date: Oct 2002
Posts: 6,523
Default Re: Are Trade Shows a thing of the past?

It's fucked across the board. There are so many things broken about the industry or rather the business models it is built upon, that it is a complete and total mess.

And at the same time, even those who see it and might be wise enough to want to make moves to fix it are in a position where they'd have to sacrifice a huge chunk of their business to do so.

Who wants to be the first big PPS program to adjust your membership models and subsequently pay affiliates what that sign up is really worth? The sheep will move to the next $100 per signup weekend program. And those who have real traffic will just go cut a prepaid deal with whichever of your competitors will give them the best deal.

Meanwhile you aren't going to increase your number of signups significantly even if you feed it quality traffic yourself. Why? Because thanks to things like cross sales we've made savvy users absolutely paranoid about giving up their credit card number to anything that even remotely smells like porn. The people who should be our best customers will usually very quickly run across a site they want to join that gives them nothing but a cookie cutter back end and slams their card from so many angles they have to cancel the account with the credit card company and get a new number.

So much for repeat business.
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