Re: Are Trade Shows a thing of the past?
This industry is capitalism in its purest form. There is no co opeeration. Never will be. There is no regulation. Never will be. There is no industry association to set guidelines. Never will be.
The whinging and whining has only started since people realized that this business is not recession proof and the vultures jumped in and seized the opportunities available.
Live by the sword. Die by the sword. Mostly trade shows never evolved into real trade shows like real world shows and are now paying the price.
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