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Hell Puppy · 08-16-2009

You guys have really touched on a couple of key truths that I haven't seen in that other thread as of last time I checked it...

One, the industry is still filled with people with no real business experience....or business ethics for that matter. The other is letting porn valley "lead" us is stupid. What in the hell do they know about the web? Or running a trade show for that matter.

Meanwhile, "Web 2.0" shows and seminars around SEO, affiliates, blogs, etc are blowing past us in size. I would also argue that they are now blowing past us in innovation where we used to always lead simply because we have one of the most in demand products on the web.

Also, this business is totally cut throat. The industry rips off customers and each other. There's very little overall cooperation.

This makes doing something like providing seminars or panels with true value a tough sell. Who wants to tell the bro's your secrets only to have them replicated and exploited to the point no one can make a buck with them?

The answer is B2B and education on tools and indeed teaching those who WANT to learn how to be businessmen instead of basement warriors how to do so. Some good topics have been thrown out for workshops. I'd add business 101. Think about topics like benefits of incorporation, how to manage your taxes, how to get health insurance, how to setup a SEP-IRA, etc? Although most of those are U.S. specific..

There's opportunity for a new entity that focuses on trade shows or does them well in a related industry to step in and grab attendees and sponsors alike. Provide the ROI, protect the sponsors, etc. It would take deep pockets to start, but the industry is ripe for something like this. I'd love to see one of the shows bought out by totally new blood.

08-16-2009	#36
Hell Puppy Fat Fucking Nobody Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 6,523	Re: Are Trade Shows a thing of the past? You guys have really touched on a couple of key truths that I haven't seen in that other thread as of last time I checked it... One, the industry is still filled with people with no real business experience....or business ethics for that matter. The other is letting porn valley "lead" us is stupid. What in the hell do they know about the web? Or running a trade show for that matter. Meanwhile, "Web 2.0" shows and seminars around SEO, affiliates, blogs, etc are blowing past us in size. I would also argue that they are now blowing past us in innovation where we used to always lead simply because we have one of the most in demand products on the web. Also, this business is totally cut throat. The industry rips off customers and each other. There's very little overall cooperation. This makes doing something like providing seminars or panels with true value a tough sell. Who wants to tell the bro's your secrets only to have them replicated and exploited to the point no one can make a buck with them? The answer is B2B and education on tools and indeed teaching those who WANT to learn how to be businessmen instead of basement warriors how to do so. Some good topics have been thrown out for workshops. I'd add business 101. Think about topics like benefits of incorporation, how to manage your taxes, how to get health insurance, how to setup a SEP-IRA, etc? Although most of those are U.S. specific.. There's opportunity for a new entity that focuses on trade shows or does them well in a related industry to step in and grab attendees and sponsors alike. Provide the ROI, protect the sponsors, etc. It would take deep pockets to start, but the industry is ripe for something like this. I'd love to see one of the shows bought out by totally new blood.