Re: Big Websites Start Running Bigger Display Ads.
People are running bigger screens, but the physical size of a screen hasn't gone up as fast as the number of pixels.
In the beginning, 640x480 on 14 inch CRTs. Now CRTs are typically 19-20 inch on new machines, often largers, but resolution is way up there: I am behind the times at 1600x1200. So basically, the resolution went up by a factor of 3, but the screen size only went up by < 50%. The result? Your ads are smaller, and it takes much more content to fill a page. Solution? Bigger ads.
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