Quote:
Originally Posted by gonzo
I think your on to something.
We've mentioned the music industry in this thread and overlooked a recent success in pay for downloads when people said that no one would when things were for free....
iTunes.
It was said that people would never pay to download music if they could get it for free from P2P networks. However, the attraction of P2P wasn’t just the price, it was the user experience, which was something Apple understood.
Something this business could learn from.
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The success of a good subscription sign up depends on a couple of things. The obvious being you must have exactly....and I do mean exactly the content the customer wants. You have to make it a safe environment for him. In other words, provide a comfortable environment that he knows is virus and upsell free and he must trust that his personal cc details are safe and secure. But the overwhelming reason a customer stays with a subscription site is that it is simple and easy. I tunes is simple and easy. My cell phone does very little. It sends and receives calls and it takes messages. It ain't pretty, but it is simple and effective. I like it.
Surfing for free porn, on the other hand, is messy, "dangerous", complicated and a lot of work.
For thirty bucks a months you can avoid all of the above issues. Personally, I figure if 30 dollars a month is expensive, then I don't really care if buddy is off down the road searching endlessly, picking up the web equivalent of STD's. I provide him an internet condom to keep him safe.