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RawAlex · 03-04-2009

It's an iconic brand, but you have to move it away from the mundane and from the "old man" feeling that it has right now. Playboy hasn't done all that much to cultivate a younger crowd in the last 10 years, which means their fan base and target market is getting older, greyer, and dying off. A replacement for Hugh with a style and attitude that could connect with a younger crowd (think 25-40) would likely advance the brand a long way.

Playboy is "this close" to becoming an almost generic term rather than a brand, something they need to be very careful about.

03-04-2009	#8
RawAlex Members $100 for every ImLive sign-up Join Date: Oct 2002 Posts: 4,036	Re: How Scott Coffman Would Fix Playboy It's an iconic brand, but you have to move it away from the mundane and from the "old man" feeling that it has right now. Playboy hasn't done all that much to cultivate a younger crowd in the last 10 years, which means their fan base and target market is getting older, greyer, and dying off. A replacement for Hugh with a style and attitude that could connect with a younger crowd (think 25-40) would likely advance the brand a long way. Playboy is "this close" to becoming an almost generic term rather than a brand, something they need to be very careful about. __________________ Let's go to the edge of disaster Push the pedal and go a little faster Let's slam into a wall at ramming speed Let's go to the edge of a mountain Jump off and lets start countin' Hit the ground and tell me if it bleeds