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TheEnforcer · 10-02-2008

Click link for full article.

http://www.politico.com/blogs/bensmi...a_channel.html

October 01, 2008
Categories: Barack Obama

The Obama channel

Channel 73 on the Dish Network is now The Obama Channel.

Obama's media buying strategy has been marked by a willingness to work the angles and to try to pick up a few votes at the margins. The decision to go to everything from extensive radio buys to odd-hour infomercials reflects the fact that the campaign media buyers spend a lot of time thinking about how much persuasion any given dollar can buy, and given a very cheap format — late night cable channels that need filler, for instance — will settle for a thimblefull of persuasion.

The satellite channel is the latest of these marginal gambits: Three readers from different parts of the country email that Channel 073-00 on the Dish Network is now labeled OBAMA. ("What is up with Sen. Obama having his own channel?" asks a St. Louis reader.) The channel plays his two-minute ad laying out his economic plan on a loop, over and over.

The only explanation: The media buyers think they can reach enough people per dollar to make it worth the odd buy.

10-02-2008	#1
TheEnforcer Scored VIP to Anton's Piss Tank Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 8,781	Now that is thinking outide the box.... Click link for full article. http://www.politico.com/blogs/bensmi...a_channel.html October 01, 2008 Categories: Barack Obama The Obama channel Channel 73 on the Dish Network is now The Obama Channel. Obama's media buying strategy has been marked by a willingness to work the angles and to try to pick up a few votes at the margins. The decision to go to everything from extensive radio buys to odd-hour infomercials reflects the fact that the campaign media buyers spend a lot of time thinking about how much persuasion any given dollar can buy, and given a very cheap format — late night cable channels that need filler, for instance — will settle for a thimblefull of persuasion. The satellite channel is the latest of these marginal gambits: Three readers from different parts of the country email that Channel 073-00 on the Dish Network is now labeled OBAMA. ("What is up with Sen. Obama having his own channel?" asks a St. Louis reader.) The channel plays his two-minute ad laying out his economic plan on a loop, over and over. The only explanation: The media buyers think they can reach enough people per dollar to make it worth the odd buy.